Amgad Naguib and Ania Szremski in conversation about the notion of collecting, along with Jennifer Bornstein's televisionary Collectors' Favorites (1994, 21 min.)
Collectors’ Favorites, 1994, 21 min.
Collectors’ Favorites is an episode of a local cable program from the mid-nineties in which ordinary people were invited to present their personal collections—a concept that in many ways anticipates current reality TV shows and internet videos. When her turn to “perform” comes, Bornstein displays mundane and disposable—but elaborately archived or framed—consumer objects such as coffee lids, plastic straws, candy wrappers, and product labels. Through the medium of public broadcasting, she makes apparent the massive cultural penetration of advertising, and its proliferation of “throwaway culture” via images. Further, Bornstein suggests that within a massive and mercurial social network that often places value arbitrarily, any worthless mass-market products can be turned into coveted objects via absurd relations and vice versa.